Leveraging strong recruiting sources can make or break your talent acquisition process. A good recruiting source will result in more qualified leads that are likely to stay longer and perform their job functions better. As recently reviewed, many recruiting efforts are steering away from more traditional sources and focusing instead on the digital candidate pipelines.
As recruiting has evolved away from these traditional sources, talent acquisition teams are looking to re-invest in new, more effective outlets. Recently, a study from Bersin by Deloitte found a big increase in spending on digital forms of recruiting; specifically on professional networking sites. Bersin found that, in 2015, many companies have tripled their investment in recruiting on professional networking sites, using 12% of the recruiting budget as opposed to 4% in 2011.
Professional networking sites such as LinkedIn have become key sources for talent acquisition, and rightfully so. Candidates are continually finding more ways than ever to use the internet to assist with their job hunting (demonstrated by the meteoric rise in mobile technology usage for such activities) and having a professional networking site that makes applying as easy as pressing a button to submit a resume-styled profile to the hiring manager is an instant appeal to candidates.
According to Bersin, “many talent acquisition solution providers have found they need to include access to these options in their offerings to remain competitive.” In other words, it’s not just about appealing to a niche crowd, it’s about keeping up and reaching the top tier candidates.
In addition to professional networking sites, Bersin also found that job boards dominate the biggest portion of recruiting budgets at 19%. However, despite job boards taking the biggest portion of the recruiting budget, Bersin also noted that this may not remain since job boards are shifting from giant, general boards such as Monster and CareerBuilder to more focused, specific workforces.
To consider other opportunities for your talent acquisition processes, or to evaluate other forms of recruiting, download our e-book on talent acqusiition commandments below.
Topics: Talent Selection Ideas