Valentine’s Day may only come once a year, but customer appreciation is a year-round effort. Making sure that customers feel loved by the companies they do business with has many positive effects, from building loyalty to a brand to increasing the likelihood they’ll share their positive experiences with their friends, thereby creating new business.
Whether or not it’s February 14, there are plenty of ways to make customers feel appreciated. Here are four good ways to show your customers you care no matter what time of the year it is:
- Give them a public shout out: With social media playing such a huge role in everyday interactions, nothing says “you’re special” than taking the time to recognize customers in a digital community. A simple retweet of your customers on Twitter, a like or comment on Facebook, or even a quick reply to something a customer said will make sure customers feel swooned.
- Stand by them through thick and thin: Making sure customers feel heard whenever they have an issue can go a long way. Whether it’s on social media, through email, or a call in the call center, when a customer has an issue it’s important that companies listen and do what they can to resolve it.
- Give them gifts: Whether it’s a heart shaped box of chocolates, flowers, or something thoughtful, Valentine’s Day is a great exercise in gift giving between loved ones. Why not treat business the same and reward the loyalty and love shown by customers? Whether it be through a loyalty program where customers can be rewarded for doing business with a company, or simply tweeting out a code for free shipping, give customers something they’ll love after all the love they give with their business.
- Go above and beyond: Just as Valentine’s Day is merely a day to recognize the person who always goes the extra mile, a great way to show customers that they’re appreciated is to always exceed their expectations. Exceptional customer service is never remembered by doing “just enough” – it’s remembered when a company does everything the customer expected and then some. Making sure customers know that the companies they do business with will always do a little extra to keep them happy will ensure that customer sticks around for life.
Looking for more ways to share the love with your customers? Download our white paper below to learn how going above and beyond can be beneficial to any business.