Mobile recruiting has gone from afterthought to integral in talent acquisition strategies. The fact is with over half of internet traffic coming from mobile devices and younger people spending over four hours a day on average using their mobile devices to access the internet, the mobile frontier of hiring isn’t looming in the distant future, it’s present. And with it comes one of the most important questions: is a dedicated smartphone app necessary to make the hiring process more accessible for your candidates, or is a web-based application still your best option when it comes to mobile platforms?
A Case in Favor of a Designed App
According to Meghan Biro, mobile devices (smartphones and tablets) haven’t just changed the way people use the web, they’ve altered the way we transition from work to leisure activities. Mobile devices have knocked down that division so you can go from checking work email to Facebook with the simple tap of a screen.
This barrier has been broken, in part, by the power of mobile apps, applications designed specifically to take advantage of a mobile devices features to create an enjoyable, seamless experience for the end user. Just on Apple devices alone there is expected to be over 1.5 million apps available for download or purchase today.
There’s no doubt that people believe in the importance of apps, but is there a need for an app in your hiring process? There certainly are some positives that point to using one. A well-structured app can make the application process easier to go through as it will be optimized not only for a mobile device, but the specific type of device and operating system they’ll be using (iOS versus Android, for example). This can make filling out fields, uploading job history, and taking hiring assessments much easier.
The key phrase here though? “If the app is made well.”
A Better Way
For the merits that having a designated mobile app is to your hiring process, there are several drawbacks. The first of which is the development and update of the app itself. Mobile app development can be challenging, time-consuming, and require constant updates as new operating systems and devices get rolled out. And that’s not to mention that your applicants will also need to find and download your app in their respective app stores – something that can deter them of pursuing the application on a mobile device any further.
So if mobile apps aren’t the solution to your application woes, and you’re trying to deter from having applicants switch from mobile device to desktop as much as possible, what’s the middle ground?
Believe it or not, using mobile browsers is becoming much more common as more websites are designed for mobile devices, screen sizes and resolution improves, and people get more used to using their mobile devices to navigate the web. This means that, yes, you can use a web-based job application for your talent acquisition strategy.
However, this doesn’t relieve your team from work. Design and optimization for mobile platforms is absolutely critical if you plan on having our candidates using their mobile devices for your application process. Mobile optimization is key not only for your Google rankings, but also for ensuring you have a quality candidate experience that keeps them engaged in the application and away from frustration.
Topics: Talent Selection Ideas