Tomorrow, on April 21, Google will be making one of the most significant changes to it’s algorithm in some time – if your website is not mobile friendly, you will lose the Google rankings. For your talent acquisition process, that means that your candidates will be less likely to find your job listings through mobile devices. And, because 75% of people said they would be using a mobile device to aid in their job searching within the next year, which could have an adverse impact on your applicant pool and ability to find the best candidates possible.
How will the change work?
Google’s new algorithm will reward the mobile friendly sites and punish those that aren’t. Sites that are mobile friendly will see a rise in their Google rankings by seeing their sites show up near the top of searches, whereas sites that aren’t mobile friendly will fall. How far of a fall remains to be seen, but Google is sending a clear message: with mobile usage on the rise, company sites will need to cater to the customer. Or in the case of job boards, cater to the applicant.
It’s important to note that each page or section of a site needs to be mobile friendly in order to receive the benefits of the new algorithm. If the job board section of your site isn’t mobile friendly, but the rest of your site is, that means the job board section of your site will fall in the rankings. That means an applicant could find your mobile-friendly company site on their mobile device, but if they’re searching for a position at your company on their phone and your career section isn’t optimized, they’re going to have a harder time finding your posting.
What devices are affected, and how?
As of right now, desktop rankings will remain unaffected, so you’ll be looking at essentially two different types of results – those that you currently see on desktop, and the changes you’ll start to see on mobile starting April 21. However, consider the following: FurstPerson has discussed in length how mobile recruitment and mobile job searching is on the rise, and there has been a 394% overall usage growth for smartphones in the past four years alone. Consumers are electing to use mobile devices for most of their internet usage, and because devices such as tablets are similar to mobile, such as an iPad and an iPhone use the same type of operating system, that means that applicants using tablets will not see your job postings unless your site is optimized to show them.
Can I test my job board site?
Yes. Google’s mobile friendly test will tell you if your site is optimized or not.
What if the site doesn’t pass?
Google has put together a guide to help your career section of your site meet requirements.
Mobile recruitment and job searching has been considered one of the biggest trends to watch out for in 2015, and the introduction of Google’s new algorithm will change the game for that trend to favor the job seeker. To keep your talent pool large and target the best candidates possible, make sure you take the necessary steps to keeping your talent acquisition process competitive and accessible.
For more information on talent acquisition and ideas you can implement, download FurstPerson's free e-book on five talent acquisition commandments below.
Topics: Talent Selection Ideas