Mobile devices are rapidly changing every aspect of our everyday lives. From being able to communicate and update personal social media, to streaming movies and finding anything and everything around us, the influence of mobile technology has had on the way anyone does anything anymore has been profound. Google’s new mobile algorithm, designed to reward mobile-optimized sites and punish those that aren’t, is just the latest example of the world being influenced more by smartphones, tablets, and any other sort of mobile device.
That influence is currently manifesting itself in job searching. With three out of every four people planning on using their mobile device to help them find employment within the next year, many of today’s applicants believe that their next job will be found, literally, in the palm of their hand. And, in order to improve your applicant pool with the best candidates possible, you’ll need to make sure your jobs are available to be found on a mobile device, or risk losing out on some of the best talent.
Recent studies on the mobile market highlights the ongoing significance of mobile talent acquisition. One study, which details several different aspects of the mobile recruiting process, from assessments to job seekers, highlights two key statistics that support the importance of mobile recruitment. These statistics are:
- 34% of people use only their mobile device to access the internet.
- Only 20% of Fortune 500 companies offer a job application process that is mobile-optimized.
A key takeaway from these two numbers is that right now, things are still growing. Nobody is playing “catch up” in the mobile world when compared to other companies just yet, because right now four out of every five Fortune 500 companies aren’t offering a full, mobile-optimized application experience. There are still plenty of challenges to overcome, and a “mobile experience” is still not the norm yet.
But it’s becoming the norm. With 34% of people electing to use only a mobile device to access the internet, your application process won’t just need to be discovered on a mobile device, it’ll need to be completed on one too. One of the key demographics that make up this statistic are “young adults” – which says that this may grow into a norm as these young adults continue to become the predominant applicants in job markets. Therefore, targeting the mobile application process not only puts you in a small group of companies while keeping your application process cutting edge, it also enables you to target a younger group of applicants who won’t be looking at many other organizations because they can’t find or apply to jobs from other companies. You’re effectively expanding your talent pool, bringing in younger applicants, and staying on the forefront of the application process movement in your talent acquisition.
For more on the talent acquisition process, and strategies you can employ into your own talent hunt, download our e-book on talent acquisition commandments for any hiring team.
Topics: Talent Selection Ideas