On April 21, Google rolled out a new, mobile-targeted algorithm that was designed to promote the Google rankings of mobile-optimized sites, and demote the non-mobile ones. Big companies such as Barclay’s has already taken a hit, and while sites will have various impacts, effects are already being seen. For talent acquisition processes, this was a concern because it meant that a company’s career section of a site could be affected differently if it was not mobile-optimized.
This, however, is not the end of Mobilegeddon. Yes the rollout has already taken place, but the impact will continue to be long lasting if you’re not addressing the need for mobile optimization for your career sites. Google rankings are a fluid thing, and the separation of mobile and desktop rankings means that, while potential candidates could be finding your site on their desktop, they’ll have to search longer in Google before it pops up.
Why is this a concern? As FurstPerson has talked about before, the job search is moving to mobile platforms. The convenience and – for lack of a better word – mobility of mobile job hunting has led over 75% of candidates to leverage their smartphones and tablets to find jobs anytime, anywhere. With so much job searching moving to mobile-based platforms, Google’s new mobile algorithm isn’t just a short-term effect. This is going to become the new norm, and one that organizations need to be prepared to address if they want to continue to uncover and find the best talent available.
Google has services to check if your site is mobile friendly, but keep in mind that – like many company career sections – your careers page may be living separately from your actual website, so you’ll need to specifically check your careers page to make sure it’s mobile friendly. And if it isn’t, don’t panic. Evaluate your options and begin planning a careers page that is mobile friendly. Remember that the algorithm just rolled out, and this means there are plenty of other sites that are also adjusting to this mobile-styled algorithm (it was estimated before the rollout that 40% of the top ranking webpages on Google were not mobile friendly). What you shouldn’t do is let this go unhandled. If you depend on your careers page for your talent acquisition, the longer this goes unaddressed the farther your page will drop in the rankings.
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