build brand perception
maximize candidate attention
Often marketing led, brand building initiatives center around visual identity and establishing core value or cultural distinctives. They are reinforced through sales campaigns, social media engagement and practically showcased in the interactions and experiences of customers and employees.
Where brand development gets overlooked, however, is in recruitment and hiring.
The applicant experience is one of the most intimate and intensely personal channels of engagement a company has. While Human Resources may be insulated from marketing and sales brand initiatives, consider the nature of its external engagements: almost exclusively one-on-one with recurring interactions for days or weeks at a time.
Download the article to learn more.